웹사이트 검색누락 오래된 도메인도 되나요?
웹사이트 검색누락 오래된 웹사이트 검색누락 오래된 도메인도 되나요? 라는 질문은 오랜 기간 운영된 사이트에서 갑자기 검색 노출이 줄어들거나 특정 페이지가 사라졌을 때 자주 등장하는 고민이다. 일반적으로 오래된 도메인은 검색엔진에서 어느 정도 신뢰도를 가지고 있기 때문에 새 도메인보다 안정적인 노출을 기대할…
What are top marketing roundtable discussion topics?
top marketing roundtable discussion topics Marketing leaders are constantly seeking opportunities to exchange insights, identify trends, and refine strategies. Knowing what are top marketing roundtable discussion topics is essential to create sessions that are both engaging and productive. Effective topics…
How To Fix Marketing’s Failed Data-Driven Dream
Marketers have been sold a dream: Collect more data, and you’ll get better insights to make smarter decisions. We all chased big data, embraced digital transformation, and invested in AI-powered analytics in the hopes that the elusive 360-degree view of…
How One Brand Solved the Marketing Attribution Puzzle [Video]
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and…
40 Must-Read Marketing Books (Written by Women)
Want a good book to advance your content skills, inspire creativity, or grow your business acumen? Look no further. One of these 40 books recommended by the CMI community is sure to help (and not coincidentally, given this is Women’s…
5 Scripts for Content Marketing Requests
How many times have you rolled your eyes or screamed (silently) about an unnecessary or misguided request crossing your content marketing desk? You know what I’m talking about: Sales asks for a new piece of collateral for a prospect meeting…
How To Market Yourself for the Marketing Role You Want
It’s been a rough few months for marketers. For all the announcements on LinkedIn celebrating the landing of a new job, I see as many (or more) marketers increasingly asking for help landing a new job. Applying for marketing roles…
Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025
If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video…
How 6 Leading Brands Use Content To Win Audiences [E-Book]
If you work in content marketing, you’ve experienced the “battle of the brains.” Your creative brain gets excited to develop your next innovative, engaging, and impactful content effort. But your logical brain points to the blank screen and kills the…
Why (and How To) Write a Strategy for Your Cause-Related Marketing
These days, brands championing a social cause or initiative must treat it as a serious commitment. Of course, it was never a good idea to take an ad hoc approach to cause marketing — adding a rainbow frame to the…
How To Position Marketing as a Business Driver
I see one mistake derailing marketing strategy again and again: Setting up marketing teams as internal agencies that serve cross-functional “customers” in other departments. That’s a problem because it typically leads to reactive, disconnected efforts — even in the era…
How Human Behavior Impacts Your Marketing Strategy
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and…
How To Set Content Marketing Goals That Matter to the Business
Marketing goals often use soft, fuzzy language like “brand awareness,” “credibility,” and “education.” They’re nice things for the business, but they aren’t easy to measure, and worse, they don’t speak to what’s important to the business. For marketing to get…
Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
Sound familiar? You stop writing after the intro to ponder what details to include. You need facts to support the solutions recommended in the content, but you don’t have them. You’ve written and written and written, but you’re not sure…
Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control
I meet regularly with a group of seasoned professionals to explore big ideas, emerging trends, and how we might anticipate what’s coming next in the business world. The insights and learning from these meetings are invaluable. But the real magic…
Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]
Don’t launch a new agency or any brand before listening to advice from someone who’s done it and even written a book about building brands that break barriers.
Boot Barn Kicks High and Low in Its Event Content Marketing Strategy
Fashion shows function well as a marketing tool. Models walk down runways showcasing what the brand is selling. It’s a common-sense tactic. Yet, this marketing play doesn’t have to be common, as Boot Barn illustrates with its recent Boot Barn…
GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
When someone lives with a health condition such as asthma, psoriasis, or bacterial infections, they’re not the only ones who are affected. Their family members — parents, spouses, siblings, children, or other relatives — often step up to provide care…
Fast, Broken, and Stuck? Your Content Team Needs Processes To Break
We’re living in an era obsessed with overachievement. Tech billionaires tout themselves as the sole architects of progress, preaching the virtues of moving fast and breaking things. Eager to emulate this mindset, companies chase disruption at all costs. But here’s…
What’s the Future of Marketing Analytics in the AI Age? [Video]
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and…
Give Content Its Own Marketing Strategy To Grow Its Success
Is it time to expand the definition of content marketing? In 2020, I posed that question. My argument was simple: Content marketing isn’t just about creating content for marketing — it’s also about marketing the content. Four years later, this…
Check Your SEO Strategy Vitals With These 5 Questions
Did you hear the canary chirping in the marketing coal mine? It got a little louder in the past month after Ahrefs released a report showing a 32% month-over-month drop in search traffic at HubSpot.com, the website home of the…
7 (New) Laws for Content Marketing Success
Remember 2019? We were all riding the Old Town Road with Lil Nas X while watching the slow-burn soap opera that was Brexit unfold across the pond. That was just six years ago, but everything from that era feels like…
SEO Moves To Make (and Ditch) in 2025 [Video]
SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.
Why the Future Depends on Responsible Marketing
“With great power comes great responsibility.” That’s what Uncle Ben told Peter Parker (aka Spiderman) in 1962. Let’s twist the phrase for our industry: “Great marketing comes from great responsibility.” That’s the message Lola Bakare sends in her 2024 book,…
What the OpenAI Ad Says About Created and Constructed Content in the AI Era
What was your favorite ad from the Super Bowl LIX? I couldn’t pick just one. As is true every year, I love how creative they all are. But OpenAI’s ad has stayed with me. With a new CMO at the…
Should You Toss Your Editorial Calendar in Favor of This Marketing Strategy?
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and…
Diversity and Inclusivity in Content Marketing
Diversity, equity, and inclusion (DEI) programs are being cancelled by public institutions and private companies. But the end of formal DEI initiatives shouldn’t signal that your content and marketing should stop representing the many voices of your brand’s customers. After…
Try a Purple Content Strategy To Differentiate in the AI Age
Just when it seemed like the generative AI landscape was beginning to settle, DeepSeek stepped in and said, “Hold my beer.” Wall Street seems convinced that China’s generative AI entry will change the game. Still, remember, popular doesn’t mean differentiated….
How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).
5+ Best Practices for Award-Winning Brand Newsletters
Trendy content marketing formats and platforms can come and go. Today’s TikTok campaign is tomorrow’s “Remember when …?” But one format has stood the test of time — email newsletters. Newsletters offer plenty of marketing appeal, helping brands build a…
8 Meaningful Brand Responses to Natural Disasters
Many brands line up with statements of “thoughts and prayers” after natural and human-made devastation, such as the recent California wildfires and hurricane flooding in western North Carolina. Interestingly, though, that expression emphasizes their silent response. However, brands that truly…
Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge
One of the best motivational speeches I’ve heard came not from a business event or even a TED conference. It came from the Academy Awards stage. Matthew McConaughey’s three-minute acceptance speech for the Best Actor Oscar delivered a life lesson…
How To Tell Stories That the C-Suite Wants To Hear [Video]
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and…
Marketing Toolkit To Improve Your Content Operations
You have too many marketing tasks and responsibilities to do them the hard way. Your work is too critical to business success to let best practices slide and details fall through the cracks. Since you can’t always trust AI tools…
Expert Tips To Set Your Strategy
Confession time. Just before sitting down to write this article, I was working on a social calendar project for a new client. I turned to Google and asked: “What’s the ideal frequency to post on LinkedIn?” As I typed, the…
Why AI Makes Content Planning Out Loud More Important Than Ever
Visibility. Once upon a time, that word was the most common answer I heard when I asked marketing leaders what was wrong with their content operations. “We have limited visibility into what content is planned and produced and how effective…
How To Use GA4 and AI To Find the Gold In Your Data
Open a marketer’s treasure chest and you’ll see an abundance of data. How do you select the valuable gold among all the worthless pyrite? And how can AI help you find that gold? Dana DiTomaso has some thoughts based on…
Forget Fear, Joyful Marketing Works: Examples From Top Brands
As the founder and CEO of The Joy Brigade, Shabnam Mogharabi counsels people to rebel with joy. She’s embraced the strategy herself, doing the research, getting brands to buy in, and executing projects in marked contrast to her journalistic beginnings…
Why Culture Is Key to Brand Marketing’s Influence
I recently interviewed Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, for an episode of Live With CMI (with my co-host, JK Kalinowski). Marcus is an…
How To Write a 1-Page Content Marketing Strategy in a Few Hours
To get everybody on the same page with your brand’s content marketing, you need an actual page. Your team — and everybody else involved in the process — needs to know the who, what, when, where, why, and how behind…
What Marketers Need To Know
People prefer the easiest route. When they search for information, that now means they turn to generative AI tools, like Gemini and ChatGPT, or even AI Overview in Google Search. These LLMs deliver neatly packaged answers. They don’t require the…
Should You Prioritize Speed or Agility? (No, They Aren’t the Same)
Have you seen that video of Mark Zuckerberg talking about the difference between Meta’s and Apple’s development approaches? For some reason, LinkedIn keeps serving me a clip from the September 2024 episode of the Acquired Podcast. At the beginning of…
What’s Lost When AI-Generated Characters Lie and Misrepresent?
Meta just learned the hard way that no one likes fake friends. Users quickly sniffed out the company’s AI-generated profiles with their awkward bios, wonky AI-generated photos, and deceptive backstories, and the backlash has been swift. Meta called it a…
How To Promote Your Research for Maximum Press Coverage
Brands generate original research to grow their recognition as thought leaders in their industries. But the buzz won’t materialize if the marketing team doesn’t promote the research. Whether you have a massive budget or not, consider these five strategies to…
What Is a Content Marketer, Anyway?
Content marketers have long had an identity crisis. In recent years, the crisis has grown with the ubiquity of content creators in the creator economy. In truth, you know who you are in the workplace. But does your title reflect…
What’s Your Word for 2025?
Happy New Year! Here we are again. It’s the beginning of a new year — that magical time when your journaling app sends you a passive-aggressive reminder to “set your intentions” (and you almost believe you’ll live up to them)….
The Grinch That Stole Creativity: 2024 in Seussian Review
I hope you are getting ready for a wonderful season of giving, and taking a pause from all things marketing and business. For the last — well, decade — I have ended the year with a special review. This year,…
Why Your Great Content Isn’t Driving Great Results — And How To Fix It
When your content fires on all cylinders, the signs are obvious. Your audience searches for your content by name, eagerly engages with it, and spends time exploring your related assets. Rave reviews are posted across social media. Buyers fill the…
What Does Instagram’s Hashtag Move Mean for Marketers?
Hashtag stuffing isn’t as tasty a dish as it once was. This month, Instagram ended its following hashtags feature. Users can no longer follow hashtags and have that content show up in their feeds or Reels. However, they can still…
Should TikTok Ruling Take a Bite Out of Your Marketing?
Earlier this year, everybody was all aflutter about the U.S. ban on TikTok. But when the ban moved into the courts, everybody moved on to something else. Well, the ban is back. Or is it? Last week, a federal appeals…
How 5 Travel Brands Inspire Dreams With Powerful Storytelling
Exciting destinations. Luxurious accommodations. Friction-free coordination. Memory-making experiences. For consumers, these are the things travel dreams are made of. For content marketers, empowering aspiring travelers to realize those dreams is their job. “Job” is the operative word, as storytelling in…
57+ Content Marketing Statistics for Your 2025 Strategy
. As a marketer, you might ponder generative AI’s role in the industry and the outlook for marketing jobs. As a demand-gen marketer or a marketer to marketers, you may reflect on how you made it through a difficult year….
How To Use Friction To Build Better B2B Customers
“The future is already here — it’s just not evenly distributed yet.” That fantastic quote, usually attributed to author William Gibson, perfectly captures the state of generative AI and automation in marketing. As we approach what I hope will be…
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
This past couple of weeks, it wasn’t politics or U.S. Thanksgiving gatherings that dominated social media arguments. Instead, it was a car manufacturer. That’s right. Jaguar’s bold rebrand, including a new logo, visual style, and everything else, prompted the internet…
How To Make the Case for a Raise in Your Content and Marketing Role
You’re underpaid for the marketing work you perform. That’s the sentiment of marketers surveyed for CMI’s 2025 Career Outlook: Content and Marketing Professionals (registration required). How much are marketers underpaid? About 20%. That’s a lot of money, given that the…
2025 Marketing Trends for Content Success: 40+ Predictions
Sometimes, trends in content marketing last so long that they stop counting as trends and turn into truths. Here’s one: People need great content in their lives. Not OK content. Not pretty good content. People need content that makes them…
What Experience Do You ‘Get To’ Create for Someone Today?
It hasn’t been an easy year, and I won’t be sad to say goodbye to 2024. I’m looking at 2025 as a complete reset and a time to focus on positivity, hope, and community. Meanwhile, having just experienced the American…
What Marketers Should Know About Data Cleaning, Modeling, and Governance
You can access a wealth of marketing-related data — from web analytics and customer journey behavior to competitor analysis and product usage. However, if the data isn’t clean, you can’t truly tap into its value. Or worse, you could steer…
Holiday Marketing Inspiration: 6 Delicious Content Examples
It’s Thanksgiving Day in the United States, when you try to leave work behind, put aside petty squabbles, and be present with the people you care about (at least until the post-meal nap attacks hit). Of course, not everyone observes…
Why ‘Know Your Why’ Is Wrong for Content — and How To Fix It
At a conference last week, the CEO of a professional services firm asked me about some advice they’d received from a marketing consultant. The consultant urged the company to overhaul its messaging to focus on its team’s passion for what…
Will the X Avalanche Lead to a New Social Media Landscape for Marketers?
On Nov. 6, the day after the U.S. elections, more than 115,000 users deactivated their accounts on X. That’s the most in a single day since the mercurial Elon Musk took the company’s helm. On the other hand, Threads and…
Ultimate Reading List for Marketers: 60+ Book Recommendations
Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles ring familiar. After all, many people have a favorite and don’t sway from it year…
Manufacturing Marketing Outlook for 2025
New research suggests that manufacturing marketers — like a lot of other B2B marketers — only feel “average” about their content marketing. Sixty-seven percent of manufacturing marketers say their content strategy is moderately effective. Thirteen percent say it is not…
Are We Walking Backward Into the Future of Content and Marketing?
Predicting the death of anything is the easiest way to land in hot water. The second easiest is clinging to once-disruptive concepts after they, in turn, have been disrupted. For example, let’s take a journey back to February 1995. Newsweek,…
How To Battle Organic Search Analytics in the AI Era
What happens when search-related data shows your organization’s content isn’t delivering? You dig deeper into data. That’s what Brian Piper does as director of content strategy and assessment at the University of Rochester. At the Marketing Analytics & Data Science…
At Least One of These Predictions for Marketers Is True
Predictions for 2025 started fast and furious before the calendar flipped to November. But, as you’ve learned, marketing predictors are really bad at them. In 2023, virtual and augmented reality was supposed to take off. And 2024 was to be…
How Caspian Studios Brought Fiction to B2B Content
Caspian Studios likes to shake things up. Take its Murder in HR podcast. Many agencies listen to client needs and then develop a program to match. But Caspian took the opposite approach — coming up with an intriguing idea first,…
27 Definitions for Effective Content Marketing Measurement
You’ll never know what content works — and why — unless you regularly track and evaluate its metrics against your business goals. However, just as content performance doesn’t remain static, best measurement practices, definitions, and tools don’t either. In this…
How To Optimize Content Organization for 2025
How do you approach content optimization? It’s easy to get stuck working on one piece at a time — trying to make one thing rank higher, reach its conversion goal, or have the intended impact. But what if you zoom…
Will SearchGPT Whack Google Where It Counts?
For the last 25 years, people have used internet search in a straightforward way. Input a keyword or phrase, and the search engine returns pages and pages of results that match identically or conceptually to the request. The results were…
What To Do When You Can’t Say No
This post was co-written by Monica Norton. We’ve all been there. Someone suggests a content marketing tactic or topic, and you instantly think, “That’s an awful idea. We can’t do it.” Maybe it’s a new tactic that doesn’t fit into…
The B2B Game Plan for Success
You likely associate influencer marketing with well-known B2C tactics. Engaging social media personalities to co-create content and promote products to their massive follower base is a proven way to drive awareness for consumer-friendly products and services. The technique is playing…
Why You Need People To Manage the Meaning of AI Content
What’s your data strategy? Your first thought might be about first-party data collection, performance metrics, or metadata for targeted content. But that’s not what I’m getting at. Instead, I’m asking: What’s your strategy for shaping thought leadership, crafting stories, building…
How To Find the Truth in Data and Marketing Analytics
What are your brand’s “left ventricles” waiting for discovery? Seth Stephens-Davidowitz posed a variation of that question in his keynote presentation at the Marketing Analytics & Data Science Conference. Let me explain. Seth, a data scientist and New York Times…
Semrush’s Acquisition Reinforces the Value of Owned Media
It looks like Semrush took notes on CMI’s advice that the best way to launch a content marketing platform is to acquire one. The search engine software provider acquired Third Door Media, which owns and operates properties that include Search…
5 Bright Ideas To Help Your Content and Marketing Shine in 2025
A spark can ignite a creative fire. A spark can illuminate a moment. Last week, I witnessed glimmers of light building into full-on radiance on the faces of thousands of attendees at Content Marketing World as new ideas took hold….
How Salesforce Blazed Award-Winning Content Trail for Sales Pros
Did Salesforce really need another content project? The company’s mega-successful Trailblazer program, launched way back in 2007 as IdeaExchange, had evolved into a global community (mainly Salesforce admins and developers) that helps members learn and succeed in their careers and…
3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025
In introducing our latest content marketing research, CMI’s Stephanie Stahl wrote: “While many [companies] find themselves simply treading water, a group of top performers has found a way to surge ahead. They’ve figured out how to understand their audience’s needs,…
Don’t Settle for This in Your 2025 Marketing
This week, thousands of content marketers from all over the world invaded San Diego to celebrate the beloved practice, do lots of learning, and have a little fun, too. Yes, it was Content Marketing World 2024, and we’re thrilled to…
Content Score: How To Assess Performance
Universally acknowledged truth: Good content serves as one of the most effective ways to attract and retain your target audience’s attention. Research-confirmed truth: Half of content produced goes unused in the relentless onslaught of information consumers live in. So, how…
How To Plan Content To Support Digital Sales
The pandemic didn’t just change the B2B buying game; it flipped the whole table. That’s how Susan Gonzalez, director of marketing at the wholesale e-commerce platform RepSpark, describes the 2020s revolution in B2B e-commerce. “It forced businesses to go digital…
Embrace the Valuable Friction Between Creativity and Tech
As Content Marketing World 2024 kicks off today, I’m sharing my opening remarks on our beloved practice’s current state and future direction. Marketers are living in extraordinary times. Every day, we have the opportunity to reshape how people think, work,…
Data Standards for Marketing Are a Must, But Few Brands Have Them [Research]
Does your marketing measurement and data have standards? What does that even mean? Well, it means you have a standard method for naming, storing, and tracking data across the organization, according to new research (registration required) from Claravine, a software…
6 Ideas for Epic Audio and Video Storytelling [Examples]
“Let me tell you a story …” Those six simple words command attention. They create an expectation that an engagement-worthy experience is about to unfold. Thoughtfully produced podcasts and videos can deliver on the promise of brand storytelling. But success…
How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact
When Mo Sherifdeen joined Travel Oregon 19 years ago, he was the first person hired to work on the website. His role as web manager involved uploading documents and images via FTP sites. In other words, he was a glorified…
Why You Have To Care Enough To Send the Very Best in B2B Marketing
Pretend it’s late 2024. Oh, wait, it is. How time flies. As you plan your marketing strategy for 2025, think about the team you’ll be part of or that you’ll build. When considering your next hire or agency option, would…
How To Catch Content Lightning in a Bottle
Fragmentation. It’s the best word to describe today’s landscape of entertainment and information consumption. Two years ago, user-generated content accounted for 39% of time spent on social media, according to research from the Consumer Technology Association. Last year, time spent…
10+ Overlooked Tools To Improve Your MarTech Stack
Building the ideal tech stack for content marketing remains a pie-in-the-sky dream for most marketers. So, we asked the experts presenting at Content Marketing World 2024 which tools should be in those tech stacks but usually aren’t. As usual, some…
B2B Content Marketing Trends 2025 [Research]
Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content…
Set Your 2025 Content Strategy Before Buying New Tech — Here’s Why
Like most people, I hate spending money on some things but love spending on others. For example, I’ve been known to overpay for hotels, restaurants, good wine, and good food because I enjoy them. But I’m a Scrooge when it…
How IBM Uses Data To Power Account-Based Marketing Strategy
My neighbor was a math professor at a college in San Francisco. He once told me: “The longest distance between two points travels through a committee.” His quote applies well to B2B sales. A Forrester survey found that 80% of…
Is Google NotebookLM the New CliffsNotes?
Do you remember CliffsNotes? The iconic yellow-and-black books summarized all manner of literary works. They digested the plot and detailed the themes and symbolism. CliffsNotes referred to them as “study guides,” but many used them to get around reading the…
5 Things Content Marketers Shouldn’t Be Afraid of Doing
Reasons abound when you don’t want to do something: “I haven’t the time.” “The team is just me.” “Our audience needs new content.” But are those the real reasons? Or are they excuses to thwart your fears of the unfamiliar,…
Award-Winning Content for TMRW
Almost three years ago, Micky Onvural made a surprising move. She left her role as CEO of a B2C fashion brand, Bonobos, to become CMO of TIAA, a century-old B2B brand focused on retirement plans. “This was a whole new…
The Marketing Career Path Is Crumbling. What Comes Next?
Is a career path in marketing even a thing anymore? As we approach Content Marketing World 2024, I’m struck by how much has changed in just 12 months. In my opening keynote talk last year, I proclaimed, “Content marketing is…
How To Find Your Way Through the Marketing Analytics Maze
In the 20th century, marketers relied on coupons, customers’ anecdotal feedback, and mainstream media subscriber numbers to understand their reach and impact. It was an educated guessing game at best to discover what worked and what didn’t. But in the…
Where LinkedIn’s AI Move Went Wrong
An update to terms of service isn’t usually a headline-making event, even at the biggest brands. Yet, this past year tells a different story. In June, Adobe got into hot water for scraping content to use for its AI-learning models…
How To Transform a Corporate Blog Into an Award-Winning Website
This story may sound familiar. A small team writes and publishes content for a corporate blog. The company doesn’t know what, if any, impact the content has on visitors. The team just keeps creating and publishing content, and no one…
Map Your Strategic Path to Content Success [Sponsored]
For any successful journey, you need to know where you are, where you want to be, and what paths you can take to get there. Much like traveling in a car equipped with a GPS, a content strategy roadmap can…
Isn’t It Obvious? How To Make Content More Useful for Sales
“Isn’t it obvious?” How many times have you asked this question? How many times have you heard it asked? In a work setting, this phrase often comes out when you realize some request or suggestion you thought you conveyed wasn’t…
How To Improve Data Storytelling and Gain More Support
“By 2025, data stories will be the most widespread way of consuming analytics.” That prediction from Gartner a few years ago was geared toward CFOs, but it applies perfectly to another group that traffics in data — marketers. Gartner even…
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
The world seems chockablock with research and data about how AI is now — and in the future — having an impact on the careers of marketers and creators. Is that because we’re in the research business and have seen…
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
Should you still invest in paid social media promotion and advertising for your brand? When I posed the question to experts in marketing, the responses were almost unanimous: “Yes, but …” Some view it as a necessary evil given the…
Marketing Career Salaries
What’s the outlook (and current reality) for marketing jobs involving content these days? Our 2025 Career Outlook for Content and Marketing research found a mix of good and less-than-great signals. On one hand, most marketers are more or less…
Why AI in Demand Generation Is No Knight In Shining Armor [Research]
It’s been a challenging year for most groups within the marketing realm. But marketers who spend their efforts at the earliest parts of the customer journey have arguably had it the worst. With an economy that looks good on paper…
Determining the Role of AI in Marketing
Artificial intelligence manifests dueling perspectives. Some marketers are uncertain how to feel about this new technology. Some see the opportunities for next-generation marketing. It’s a lot to think about, so we asked CMI’s chief strategy advisor, Robert Rose, for his…
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
No marketer has ever said their content distribution budget is too big. That’s why brands of all sizes eagerly consider free and low-cost ideas. So, what are the best no- or small-budget tips that will work in 2024 and beyond?…
3 Sound Ideas for Building Audio Into Your Content Strategy
Have you heard? Listener-friendly content formats like podcasts, audiobooks, and sound snippets enhance the emotional appeal of your stories and strengthen marketing performance. Think about it. How often do you get your audience’s full attention? “During your workday, you’re getting…
The Story or the Storyteller?
Does trust begin with the story or the storyteller? I’d argue they should be on equal footing at the start. For example, I can shout out loud in a quiet restaurant and make people aware of me. But who they…
Why Data-Driven Personalization Is So Hard (and How To Make It Easier)
Marketers know that data-driven personalization presents a huge opportunity and a meaningful way to deliver on customer expectations. Research backs up that common sense. In one recent study, 89% of decision-makers say they believe personalization “is invaluable to their business’s…
Game Your Paid Media Strategy
Are you ready for “advergaming”? Or is it ad gamification? Gamified advertising? Whatever the word or phrase, interactive advertising is here. Big brands like Disney, Amazon, and even tech company Discord are featuring interactivity in their advertising formats. If you…
How To Create a Video Strategy for Now and the Future
Everybody loves videos. In the most recent CMI research, 84% of marketers say they use videos — that’s an 11% jump over the previous year. Yet executives, managers, and others still clamor for more videos. You’ve probably sat in a…
8 Ways To Ensure That Your Content Is Accessible
Your content isn’t polished until you make it accessible to all. Google regularly introduces new accessibility features and updates to enhance the accessibility of digital content. However, marketers shouldn’t just rely on third-party sites to break down barriers so everyone…
To Gate or Not to Gate? Is That Really the Question?
Does gating content make sense in 2024? In B2B content marketing, tension typically arises between marketing and sales teams over how much (if any) content should be gated. How much content should be accessible only to those willing to provide…
AI-Assisted Search Will Change the Pay-To-Play Games for Marketers
Are you ready for AI-assisted search paid advertising? Whew … a lot of buzzwords in that one question. That’s the concept pitched by Perplexity, a search-focused generative AI platform. Its new advertiser pitch deck shows how the platform will win…
Email Marketing: 19 Do’s and Don’ts
Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just hit the send button. You must do…
Content Governance Is a Must for Successful Content Strategy
When you hire architects to design a house, they don’t just give the interior and exterior drawings to the construction crew and call the project complete. To ensure that the finished product meets everyone’s expectations, they provide comprehensive specifications for…
Solo Stove Brand Reignites Snoop Dogg With Blunt Marketing
We have an update on the Snoop Dogg viral ad from earlier this year. Fresh off his Olympic hosting duties, Snoop Dogg has reunited with Solo Brands for a new campaign called Blunt Marketing. (See what they did there? In…
What It Takes To Build a Unified Content Experience
Most brands understand what it takes to deliver a satisfying content experience — or think they do. But what your brand believes will compel engagement may not align with what works for your audience. When gauging value, the audience’s perception is reality….
What To Do When the Optimal Strategy Isn’t Optimal
Strategy consultants and agencies often get a bad rap. Sometimes they deserve it. But sometimes they don’t. The cliché (and some stereotypes exist for a reason) is that consultants and agencies recommend strategies the business can’t implement. The proposed changes…
How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
Online reviews are a gold mine for marketers, and fortunately for you, the gold keeps growing. Just four years ago, the volume of online reviews surged 87% year over year, according to McKinsey research. While the growth may have slowed,…
How AI Grades for Influencers Help With Brand Safety
In a crowded marketplace, influencer marketing ranks as an effective strategy for brands to reach new audiences. Yet, many marketers, whether in B2B or B2C, still equate influencer marketing with A-list celebrity promotion. Think Salesforce enlisting Matthew McConaughey to fight…
21 Great Ideas To Get Your Content Audience To Take Action
You don’t just create content for the sake of the audience. You’re a marketer. You create content to ultimately drive profitable customer action. (It’s right in the definition, after all.) How do you create content that converts? We turned to…
Brand Story Archetypes
Does every “new” show, series, and film you watch these days seem like something you’ve seen before? You’re not experiencing déjà vu, and Hollywood (probably) isn’t out of ideas. You’re seeing why sequels, prequels, reboots, and reunion shows have taken…
Can You Rent Success by Publishing Beyond the Website?
“Success is never owned. Success is only rented, and the rent is due every day.” That quote from Rory Vaden’s book Take the Stairs always struck me as a little off. It reminds me of that tired old axiom: “No…
So, Google’s a Monopoly — Will Anything Change?
Shocking news this week. A U.S. court found Google, that tiny little Northern California company that provides search, advertising, and other online services, to be a monopoly. Yes, a monopoly. If you read mainstream media coverage of the ruling, you…
Branded Content Examples
Branded content is among the most misunderstood of all content tactics. While it’s a distinct approach, it’s easy to confuse it with other paid campaign tactics like native advertising, influencer marketing, or social media ads. Its non-salesy approach, marked by…
How To Turn Old Content Into a New Work of Art With an AI Assist
Have you heard any of the countless remixes of New Order’s instant classic Blue Monday? Each one reimagines the synth-laden ’80s staple, a derivative of the original work, yet brings something new to the table. Content remixing operates exactly like…
The New Facts About Your Owned Media Strategy
I’ve seen several articles and social media posts recently about why modern content marketing needs a “beyond the website” strategy. Here’s the gist of these arguments: With the decade-long slide in search traffic (made worse by AI-powered answers and zero-click…
How To Create User Stories That End Frustrating Conversations About Marketing
The CEO asks the company’s data scientist if the marketing strategy should incorporate generative AI and large language models. The data scientist responds: “The epiphany of large language models, distinguished by their profound deep neural architecture and expansive parameterization, constitutes…
Small Player Wins Big in Brand Games
Marketing plasters the Olympics. In the Parade of Athletes, at every event venue, and during every media opportunity, the competitors generally wear the branded apparel of their country’s sponsor. Unless, of course, the athlete is a star who has a…
23+ Roles You Might Need on Your Content Marketing Team
You learn the 2025 budget has room to add a new role to your content and marketing team, and you get to decide what that will be. Would you add another writer? What about a data wrangler? Or would you…
How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content
Everybody expects content about refrigeration products to be boring. That’s why the marketing team at Heatcraft Refrigeration Products wanted to flip the script in B2B marketing. The division of Lennox International manufactures and sells refrigeration products such as walk-in, reach-in,…
10 Essential Tips for Data-Driven Content Marketing [Sponsored]
Thanks to AI, any marketer can quickly create a blog post, article, or other type of content in minutes. But whether that content will resonate with your audience is another story — especially if you rely on keyword research and…
How To Balance Marketing Specialists and Generalists
Do you remember when your whole family went to the same doctor? Believe it or not, that wasn’t uncommon not so long ago. That one doctor was the go-to resource anytime you or a family member got sick, hurt themselves,…
Google Drops Out of the Anti-Cookie Campaign. What’s Next?
A huge leader dropped out of a major campaign this week. Oh, you thought we meant that national race in the United States? No, that’s news, but this is news of a different kind. This week, Google decided to say,…
What Hiring Managers Look for in Content and Marketing Job Seekers
A dozen applications arrived shortly after the posting for a copywriter on the content marketing team at The TemPositions Group of Companies went live. Walter Prystowsky, director of marketing, says he expected to have more than 100 within the week….
Don’t Start an Original Research Project Before Answering These 8 Questions
Original research creates a unique differentiator in your content marketing program, but not everyone or any AI tool can do it successfully. Before you ever pose a question, you must know why you’re creating it (i.e., how it will help…
Creative People Aren’t Wicked Problems To Solve
We’re headed down the wrong road with generative AI. Over the last few months, I’ve been struck by the messages from major gen AI solution providers. Unfortunately, those messages feed the frenzy for implementing generative AI in creative and marketing…
Combine GA4 and ChatGPT To Deliver More Insightful Analytics
Optimal day: Friday Optimal topics: Content marketing, SEO Start date: Upcoming Friday Frequency: Every other Friday Of course, you don’t need to follow ChatGPT’s suggestions exactly. However, I’m fascinated that it can generate these suggestions based on the data Andy…
The Best New Metric for Marketers Since SEO Came Along
Do you have a share of model? We don’t mean like a super model or stock share. We’re talking about your brand’s share of answers in the large learning models of search and AI. Imagine a prospect prompting ChatGPT, Anthropic,…
Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
Generative AI prompts a lot of reactions from content marketers. Everybody seems to have an opinion — or more than one — on the effect of this widely accessible and always evolving technology. But what’s the worst advice out there…
How To Catch Audiences With Extraordinary Hooks
My wife had already fed our dog. Undeterred, the dog sat by her bowl with an innocent yet hungry look. I fell for it hook, line, and sinker and gave her a second meal. See what I did there? I…
Time for a Content Reboot? How to Tell
Don’t you sometimes wish you could redo all that content created years ago? I go back to things I wrote half a dozen years ago and think, “Sheesh, that didn’t age well.” But that’s learning on the record , right?…
Surprising Search Behavior Teaches This Important Lesson
You have 173 days left to reach your marketing goals this year. Well, let’s be honest. Nobody really works or does anything after Dec. 20. And if we’re really honest, December itself is a wash, and so is the last…
How To Unite Roles and Teams and Scale Your Content Operations
Ali Orlando Wert has led multiple content teams at high-growth companies fueled by acquisition. Although these teams are often pieced together from multiple acquired companies, they must operate as one. Moving quickly to that point can expose flaws in processes,…
Pack a Bigger Punch Writing Character-Limited Descriptions and Posts
Consumers really like short-form content. Billions watch TikTok videos, YouTube Shorts, and Instagram Reels every month. But it isn’t just consumers who like short content. Google, YouTube, social media platforms, and more expect brief content. In meta descriptions, excerpts, episode…
You Can Build a Better Racetrack Without Chasing SEO
Let’s talk about SEO. More than a month after a source gave thousands of pages of internal Google documentation to SparkToro co-founder Rand Fishkin, the importance of this leak is still being debated. Rand and others continue to dissect the…
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Marketers should stop using attribution models and return to a 1985–like measurement model if they want their brands to succeed in 2024 and beyond. “Attribution is fully broken these days, but we’re still using it like we used to,” says…
How Better Source Interviews Lead To More Engaging Content
Ask a question; get an answer. Ask the next question; get the next answer. Repeat until done. That’s the basic formula of any interview. But making an interview great requires more than you posing questions and the interviewee answering them….
How To Take the All-Important Second Step in Your Content Strategy
I had two interesting discussions with marketing leaders recently. Both revolved around the same question: “Where do we start?” One told me she’d road-mapped an entirely new content operation for her marketing department. She’d gotten the go-ahead from leadership, but…
What Should Agencies Do in a Flat-Growth Year?
How are things for marketing agencies? Not as great as last year, according to Ad Age’s Agency Report 2024 (subscription required). In 2023, total revenue for the 30 biggest agency companies in the world rose 5.6%. The forecast for this…
How To Build a Winning Content Plan for Social Media [Template]
Social media offers a volatile space for marketing. The rules of engagement vary across platforms, as do the audiences and opportunities for brands. The platforms’ popularity ebbs and flows while new challengers emerge, hoping to disrupt the scene and steal…
Groundbreaking Autism Travel Series Rockets Myrtle Beach Tourism
Stuart Butler is a trained rocket scientist turned content marketing rock star. Though the career as a rocket scientist didn’t stick, he applied what he learned to a 20-plus-year career in marketing. Now, as chief marketing officer of Visit Myrtle…
Why Brand-Building Matters, Even When You Can’t Measure It
A long time ago (so long ago that Nickelback still had hits), my marketing leader would ask me what value my brand-building programs added to the business. My answer to him was always the same: “Good things.” Halfway through 2024,…
Did Cannes Lions Awards Just Say Content Beats Advertising?
We didn’t get to the south of France this week, but we’ve been talking about Cannes Lions. At the International Festival of Creativity, the most interesting thing happened. The early big prize winners weren’t great ads as much as they…
7 Authentic Ways Your Brand Can Take a Stand on Social Issues
Brands’ words and actions — including yours — matter. As politics, health care, and other cultural topics become more polarized, being authentic about your values and causes can build audience loyalty. Over half of young U.S. adults (ages 18 to…
How To Market Your Marketing To Marketers [New Research]
A mentor of mine used to drill the following into my head: “You are not your target market.” He meant that it doesn’t matter if you think the headline is great, the ad design is impressive, or the copy is…
Is It OK for Platforms To Train Their AI With Your Content?
When is your content, our content? In the movie Fast Times at Ridgemont High, Jeff Spicoli (Sean Penn) has a pizza delivered to his history class taught by Mr. Hand (Ray Walston), who isn’t pleased. “Mr. Spicoli, you’re on dangerous…
How To Use Technology To Unlock Content and Marketing Potential
Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and brand that you could only imagine or considered too resource-intensive…
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
Time for a quiz. Do people trust: Non-governmental organizations (NGO)? Government? Media? If you answered no, no, and no, you would be right. According to the 2024 Edelman Trust Barometer Global Report, less than 60% of the global population trusts…
A Better Way To Build a Content Strategy
I’ve heard about more organizations kick-starting their content marketing strategy lately. That’s a welcome change from the past year when teams hunkered down to figure out generative AI and all the changes in social media and search. But I too…
Why Brands May Be Saying Less But Not Doing Less for Pride Month
Does Pride Month seem quieter this year? No big controversies stand out like last year, but no creative campaigns — so far — stand out either. So, what’s going on with content and marketing celebrating LGBTQ+ communities? Is this quieter…
Quizzes, Games, and Polls [Examples]
A perplexing irony exists in content marketing. Though most content is static, interactive content usually delivers better results. Interactive content saw 52.6% more engagement than static content, according to an analysis of content engagement data by Mediafly. It also found…
How To Measure the Value of Your Audience (in Real Money)
Audience building is one of the hottest topics in marketing today. That’s why you hear so many software vendors claim their product will help you build, engage, measure, and convert “owned audiences.” I prefer the term “addressable audiences,” as it…
Leaked Documents Reveal Search Algorithm Secrets
Depending on your age, you’ve heard of the Pentagon Papers and Watergate. Younger people may recall the Edward Snowden revelation or Wikileaks and Julian Assange. More recently, the Panama Papers made headlines. All these scandals arose through the unintended disclosure…
How To Create Headlines: A 7-Point Checklist
Headlines are the workhorses of content. When they work well, they pull readers into your articles, e-books, podcasts, etc. When they don’t work, they keep audiences away from even the most well-written content. The headline does more work than any…
Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide
A cacophony of brand voices hums in discord across your content spectrum. Getting them to sing together presents a challenge for even the most experienced content marketing professional. But a consistent brand voice is possible. With an assist from artificial…
Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore
You’d think that a new company with the resources of OpenAI would have a straightforward path to building trust. They had no legacy brand problems to unwind, no historical scandals to overcome, and no CEO constantly planting foot into mouth….
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
When is your audience NOT your end customer? If you’re a B2B marketer, you know the answer. Your job requires engaging and winning over distributors, resellers, retail outlets, brokers, and even influencers who promote and sell your products and services….
How To Use Content Curation To Deliver Fresh Ideas Without Added Resources
More content marketers should act like museum curators. Museum curators pick an exhibit theme, carefully select the artifacts, and organize them into a story that visitors will want to consume. By adopting a similar strategy, you — and, ultimately, your…
Build a Workflow for Your Content Operation in 5 Steps
You’ve heard the expression, “Work smarter, not harder.” Content marketing teams would do well to adopt that philosophy. Hard work alone can’t solve the struggle to meet the demands for more (and better) content. Smarter work, though, can remove the…
Why Even Crushing Content Failures Aren’t Mistakes
Did you follow the Apple iPad Pro content debacle? Here’s a quick recap. A recent online ad for the new iPad Pro showed a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player,…
What You Need To Know About Recent ChatGPT and Gemini Features
OpenAI and Google made waves in the world of artificial intelligence this week. In a studio set seemingly from the 1970s Merv Griffin Show, OpenAI brought the “magic” to improve the ChatGPT ecosystem. It built a model that can analyze…
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
Wouldn’t it be great if the content your brand invests so much time and resources in could earn attention from the media? More people would see your content, and your brand would get a credibility boost from a third-party source….
3 Contextual Link-Building Strategies That Actually Work
Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too. Google says the inclusion of relevant, high-quality links signals the content that includes them may be quality content, too. So,…
Time To Evolve Your Social Media Strategy for 2024
What the heck should you do with social media in marketing these days? Content and marketing teams have been so wrapped around the AI axle for the last 18 months that many haven’t reacted to the fundamental changes in social…
Tech Takes Over Marketing (But Not How You Think)
An old saying goes that marketers only worry about two things — the logo and the Pantone color. Well, the entry of digital technology 25 years ago certainly changed all that. But has it gone too far? New research indicates…
Maximize Content Efficiency With These 7 Agile Practices
Content marketing teams rarely talk about efficiency. You frequently discuss quality, conversions, and brand alignment. Your primary concerns center around the awesomeness of what you do and the results of that work. Any talk of systems and processes usually takes…
How To Protect Your People and Brand
Your lack of social media guidelines could discourage employees from becoming brand advocates and even applicants from joining your company. I speak from personal experience. When I first joined LinkedIn, my profile said I worked for a “Bay area Fortune…
Why Your Content Won’t Surprise or Delight Unless You Expect More
We should rename generative AI. I suggest calling it “expressional AI.” The dictionary defines “generative” as “having the ability to produce, originate, or reproduce something.” That’s an inaccurate description of generative AI because it suggests that it originates an idea….
Oops, Google Did It Again — But You Still Need First-Party Data
In the immortal words of Britney Spears, “Oops, they did it again.” No, we’re not talking about the US government approving a TikTok divestiture. It’s possible, but so remote that it won’t stop people from investing every dime in it….
How To Write Faster With or Without an AI Assist
If only you could write faster … The deadline pressure would lessen. The work volume wouldn’t overwhelm. The headache assignment would go away more quickly. And generative AI only amplifies the stress. It just increases expectations — for both completion…
How To Develop a Great Creative Brief and Get On-Target Content
Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.” If your role involves commissioning and approving content, you know that sinking feeling:…
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
There’s something in the air. In the past week, I’ve been asked more questions about how to measure content marketing than I have in two years. So, let me welcome you to the wonderful world of content marketing measurement. I…
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
There’s something in the air. In the past week, I’ve been asked more questions about how to measure content marketing than I have in two years. So, let me welcome you to the wonderful world of content marketing measurement. I…
Don’t Follow Tesla’s Marketing Mistake
Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire and marketing genius Elon Musk fired the newly formed content and marketing team one year after he begrudgingly said he…
A Step-by-Step Guide To Building an Impactful Content Dashboard
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach to your analytics. Assess performance from a bird’s eye view and then break it into multiple perspectives. This process allows…
Your Ultimate Guide To Master the Content Creation Process
Content creation acts as the heart of effective content marketing. And, as a skilled creative practitioner, you pour your heart into your work every day. It also takes a sharp mind to make effective decisions and helping hands to consistently…
Overcome Change Fatigue and Boost Your Content Strategy
Change fatigue. It’s a thing. My good friend and amazing consultant Jenny Magic wrote a whole book on the topic. Undeniably, fewer businesses have worked on innovative or incremental marketing change over the last 12 months. I’ve seen it. Technology…
Should Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not to use AI, that is the question. Let’s hope things work out better for you than they did for Shakespeare’s mad Danish prince with daddy issues. But let’s add a twist to that existential question….
How To Write A Lede
I have a tough time putting aside my editor’s brain. Editors and good writers know what I’m talking about. It’s the hazard of the job. Sometimes, I marvel at an article’s great intro, packed with an interesting narrative and powerful…
How To Use Testing To Create a Competitive Advantage
Are you motivating your audience to take action? How do you know which creative assets compel your audience to act? Understanding how your audience interacts with your creative is crucial to generating leads, making sales, and keeping your readers coming…
Think Like a Golfer To Create a Winning Content Strategy
Do you play golf? I don’t, but I’m intrigued by one thing: The goal of golf is to play the least amount of golf. Think about it. The winner is the person who swings their clubs the fewest times. A…
Will Google Buy HubSpot? | Content Marketing Institute
Google + HubSpot. Is it a thing? This week, a flurry of news came down about Google’s consideration of purchasing HubSpot. The prospect dismayed some. It delighted others. But is it likely? Is it even possible? What would it mean…
How To Set Up a Content Publishing Process
Creating content gets a lot of attention. But it can’t get an audience without a well-executed content publishing process. Content production requires systems and easily repeatable processes to get the content ready for the publish button and everything that happens…
How To Adapt Your SEO and Content Strategies for SGE and AI Experiences
A massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences. Since 2023, Google…
How To Get Unstuck With Generative AI in Your Content and Marketing
Feeling stuck with generative AI? Here’s a way to get unstuck. I’d like to ask you to think about two questions. First, did you see the new movie Ghostbusters: Frozen Empire? If you didn’t, just think about the last movie…
The Reality of Generative AI in Marketing May Not Be What You Think
What’s really going on with generative AI and marketing? We wanted to know, so we went straight to the source and asked. No surprise, generative AI said a lot is going on — 73% of companies use generative AI in…